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Smith and hawken: the tool book - Smith & Hawken - Buy Smith & Hawken | BHG.com Shop


Co-founder Paul Hawken ,
(indeed, there is a Smith) imbued the catalog with a new gardening persona,
making organic gardening a “hip to be square” hippie pastime—still a waft of
patchouli, to be sure, but still refined, mysterious, and sexy. Every tool,
every garden clog, every piece of gorgeous, pricey teak furniture came to
represent for me a vision of organic garden glam, magnified by the sumptuous
photography of pretty people getting dirty and having fun doing it.

Hawken, a superb writer, honed his craft on the garden porn
that sold thousands of tools, trugs, and boots. Moving beyond languid
descriptions of soft afternoons spent thinning the lettuces in a pair of
perfect garden clogs, he soon published Growing
a Business , a practical and inspirational guide to expanding a lifestyle
empire of one’s own. Sporting my canvas gardener’s pants with the insertable
knee pad pockets I drew inspiration from this bible of eco-entrepreneurialism
and dreamt of ways to make gardening my career.

The newly capitalized company moved on to open 25 retail
stores throughout the country. And the company went through several changes in
ownership and management, finally landing in the portfolio of Scott’s, makers
of Miracle-Gro. Hawken started a software company and became a highly
sought-after environmental expert and speaker. Smith was selling organic flower
arrangements through Whole Foods last I heard; and other retailers have made
deep cuts into the market share built on a simple desire on the part of Hawken
cohort and double-digging biointensive gardening guru, John Jeavons , to import and market a
solid garden spade.

Smith & Hawken was a garden lifestyle brand that operated retail stores, direct mail and e-commerce in the United States. On July 10, 2009, it was announced that all Smith & Hawken stores would cease operation. Smith & Hawken stores were located in upscale retail locations in 22 states.

Smith & Hawken was founded by Dave Smith and Paul Hawken in 1979, originally as a garden tool supplier. Their first retail store opened in 1982 in Mill Valley, California . Smith left the business in 1988. When Hawken retired in 1993, the company was acquired by a retail conglomerate, the CML Group , which sold it to DDJ Capital Management in 1999, after going bankrupt. The company was acquired by Scotts Miracle-Gro for $72 million in 2004. [1] At the time of its closure, Smith & Hawken had approximately 700 employees in its stores and the Novato, California , headquarters. [2]

Scotts Miracle-Gro chairman and CEO, Jim Hagedorn, cited the continuing weak economy and "lack of scale" as the primary drivers behind Smith & Hawken's closure. According to Scotts' May 2009 quarterly report, Smith & Hawken net sales were down 22.4% for the first half of fiscal 2009.

Co-founder Paul Hawken ,
(indeed, there is a Smith) imbued the catalog with a new gardening persona,
making organic gardening a “hip to be square” hippie pastime—still a waft of
patchouli, to be sure, but still refined, mysterious, and sexy. Every tool,
every garden clog, every piece of gorgeous, pricey teak furniture came to
represent for me a vision of organic garden glam, magnified by the sumptuous
photography of pretty people getting dirty and having fun doing it.

Hawken, a superb writer, honed his craft on the garden porn
that sold thousands of tools, trugs, and boots. Moving beyond languid
descriptions of soft afternoons spent thinning the lettuces in a pair of
perfect garden clogs, he soon published Growing
a Business , a practical and inspirational guide to expanding a lifestyle
empire of one’s own. Sporting my canvas gardener’s pants with the insertable
knee pad pockets I drew inspiration from this bible of eco-entrepreneurialism
and dreamt of ways to make gardening my career.

The newly capitalized company moved on to open 25 retail
stores throughout the country. And the company went through several changes in
ownership and management, finally landing in the portfolio of Scott’s, makers
of Miracle-Gro. Hawken started a software company and became a highly
sought-after environmental expert and speaker. Smith was selling organic flower
arrangements through Whole Foods last I heard; and other retailers have made
deep cuts into the market share built on a simple desire on the part of Hawken
cohort and double-digging biointensive gardening guru, John Jeavons , to import and market a
solid garden spade.




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