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The power of images siena, 1338 - Power of Images: Creating the Myths of Our Time | Center.


™ & © 2018 SCG Power Rangers LLC. Motion Picture Artwork ©2018 Lions Gate Entertainment Inc. All Right Reserved. Used Under Authorization. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play badge are trademarks of Google Inc.

™ & © 2018 SCG Power Rangers LLC. Motion Picture Artwork ©2018 Lions Gate Entertainment Inc. All Right Reserved. Used Under Authorization. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play badge are trademarks of Google Inc.

Brands that use visual content have found that it encourages greater engagement with their customers. This is very understandable, as visual storytelling is something that goes back to caveman days. Visuals help us tell our stories quickly with impact and emotion. But they have to be the right visuals. And when the visual is a powerful one, be it an image or video, the effect is magnified.

Powerful visuals evoke emotions, driving a deeper engagement and more profound change in behavior. So what makes an image or video powerful, so it causes an emotional reaction and encourages this deeper level of engagement that a content marketer needs to be successful?

Of course the craft of the image matters – composition, lighting, style etc. But there are other factors that might not be so obvious and perhaps most people never think about.




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