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Effective web animation: advanced techniques for the web - Effective Web Animation: Advanced Techniques for the Web.


It can be tempting to go over the top with web animation when you have the skills. At the same time, animation can be easy to forget about when you’re working on more down-to-earth projects. But I believe simple animation can work in just about any web design and really bring it to life. I’ve found five great examples of animation in web design that are subtle, classy and effective.

The design of this site is already gorgeous. Add in a bit of animation and it propels the design to awesome status. Scroll down the page and you’ll see a simple animation of the fat man walking. Use the navigation to skip to a section and he jumps to it.

This design becomes more and more impressive as you experience it. The expressions on the person’s face at the top of the page changes as you mouse over the navigation. When you select an element to navigate to, the page smoothly scrolls to the content and an animated “return to top” link slides in. The animation here is a great touch that enhances usability and juices up the design at the same time.

If you have an existing site, or plan to develop one in the near future, it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. In this article, we look at the five general components involved in making a website successful.

1. Appearance
2. Content
3. Functionality
4. Website Usability
5. Search Engine Optimization

A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.

It can be tempting to go over the top with web animation when you have the skills. At the same time, animation can be easy to forget about when you’re working on more down-to-earth projects. But I believe simple animation can work in just about any web design and really bring it to life. I’ve found five great examples of animation in web design that are subtle, classy and effective.

The design of this site is already gorgeous. Add in a bit of animation and it propels the design to awesome status. Scroll down the page and you’ll see a simple animation of the fat man walking. Use the navigation to skip to a section and he jumps to it.

This design becomes more and more impressive as you experience it. The expressions on the person’s face at the top of the page changes as you mouse over the navigation. When you select an element to navigate to, the page smoothly scrolls to the content and an animated “return to top” link slides in. The animation here is a great touch that enhances usability and juices up the design at the same time.

If you have an existing site, or plan to develop one in the near future, it's important to understand the characteristics that can make or break the effectiveness of your online investment. An unattractive or poorly built site will do more to hurt your business than to help it. In this article, we look at the five general components involved in making a website successful.

1. Appearance
2. Content
3. Functionality
4. Website Usability
5. Search Engine Optimization

A site must be visually appealing, polished and professional. Remember, it's reflecting your company, your products and your services. Your website may be the first, and only, impression a potential customer receives of your company.

The animated GIF is an interesting beast. These days, most of us think of it as a file type that's ideally suited for distributing funny Internet memes. However, there's recently been a resurgence in the use of animated GIFs in professional web design. Today we're going to take a quick look at five websites that use animated GIFs in an attractive and interesting way.

Headscape is a digital media company based in the UK that creates simple, elegant designs for a wide range of customers. Its website homepage is a great example of how to use animated GIFs in a subtle, professional manner. The images play a small role in the overall effectiveness of the site, and the use of a GIF on a black-and-white scale conveys the office setting and the idea of design work and collaboration without going over the top. Combined with the monochromatic color scheme and the parallax scrolling, this GIF is quite effective.

Invision does a fantastic job of incorporating professional GIFs into its site. The design of the site is already gorgeous, and adding in a little animation propels it to the next level. The base of the page is a flat design with text floating over a beautiful image. Scroll down a little bit, and you’ll find GIFs of its prototyping tool in action. Viewers get to see the mouse floating over the app and gain a better understanding of how the app works. It’s simple, effective and professional.

It can be tempting to go over the top with web animation when you have the skills. At the same time, animation can be easy to forget about when you’re working on more down-to-earth projects. But I believe simple animation can work in just about any web design and really bring it to life. I’ve found five great examples of animation in web design that are subtle, classy and effective.

The design of this site is already gorgeous. Add in a bit of animation and it propels the design to awesome status. Scroll down the page and you’ll see a simple animation of the fat man walking. Use the navigation to skip to a section and he jumps to it.

This design becomes more and more impressive as you experience it. The expressions on the person’s face at the top of the page changes as you mouse over the navigation. When you select an element to navigate to, the page smoothly scrolls to the content and an animated “return to top” link slides in. The animation here is a great touch that enhances usability and juices up the design at the same time.




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